¡Es Jose Time! is the most recent partnership between breakthrough artist J Balvin and Miller Lite, and it introduces a hyper-confined-version can with colour graphics. The distinctive packaging structure leans into the artist’s distinctive perception of style, finish with neon shades, lightning bolts and smiley faces. This collab also introduces other branded things in the artist’s signature style, which includes beer koozies, beverage canteens, sun shades and actively playing cards. On the web, objects will be presented away by means of sweepstakes.
To kick off the campaign introducing ¡Es Jose Time! to the public, the collaborators are web hosting a bodega takeover. Miller Lite will also be supporting little corporations, these kinds of as bodegas and corner merchants, with a contribution to the Accion Opportunity Fund.